ASG and Nu•Studio Announce Exclusive Partnership.
ASG and Nu·Studio Announce Exclusive Partnership to Bring First Modular, Portable Immersive Studio System to Market.
January 20, 2026
Emeryville, CA and Bozeman, MT — January 20, 2026 — Advanced Systems Group (ASG) today announced the ASG Nu·Studio partnership, an exclusive collaboration focused on the first modular, portable immersive studio system for modern audiovisual production. Under the agreement, ASG will serve as the exclusive reseller of the Nu·Studio, bringing the platform to market through its global sales, installation, and service infrastructure.
Nu·Studio provides studio infrastructure that adapts as technology, standards, and workflows evolve. The modular, reconfigurable acoustic control room supports integrated audiovisual workflows within a portable, non-permanent framework. Teams can install it in days, then relocate or reconfigure it as needs change.
Together, the partnership pairs Nu·Studio’s modular studio system with ASG’s 25 years of experience in end-to-end sales, installation, training, and long-term service for media production environments worldwide.
A studio system built to evolve with production.
The Nu·Studio System adapts as technology, standards, and workflows evolve. As a result, the modular, reconfigurable platform combines integrated audiovisual workflows with a portable, non-permanent framework that installs in days—so teams can relocate or reconfigure it as needs change.
Designed for modern audiovisual production, the Nu·Studio System allows artists and production teams to work across multiple formats in a single environment—reducing the need to move between dedicated rooms as projects evolve.
“Nu·Studio gives our clients a flexible, scalable solution for a wide range of applications. This partnership allows us to bring a truly unique modular control room to market that allows our customers to easily pivot as their needs change.” — Tom Menrath, VP of Audio & Post Production, Advanced Systems Group
Designed by creators, for creators.
Grammy Award–winning recording engineer and producer Chad Franscoviak founded Nu·Studio. Drawing on more than two decades of experience in world-class studios and global concert tours, he helped shape the company’s adaptive approach to studio design.
“After spending years working in studios around the world, I kept running into the same question: how to design a space that can keep up as the work keeps changing? Nu·Studio grew out of that experience, building a system that’s meant to evolve over time rather than stay fixed in place. Partnering with ASG gives us the ability to bring that idea to market with the support and longevity it requires.” — Chad Franscoviak, Founder of Nu·Studio
ASG exclusive reseller for Nu·Studio: Global go-to-market, installation, and long-term support.
As part of the exclusive agreement, ASG will manage the Nu·Studio System’s commercial rollout. Specifically, ASG will handle sales, installation, staffing, training, and service. Meanwhile, this structure lets Nu·Studio focus on product development and new use cases. In turn, ASG brings the system to market through its established global infrastructure.
Built for immersive, modern workflows.
Nu·Studio systems are designed integrate with industry-leading production technologies. For example, this includes Dolby Atmos and Dolby Vision workflows. Consequently, teams can deliver consistent, high-quality output across music, film, broadcast, and interactive media.
See it at NAMM 2026
Nu·Studio will demonstrate the system publicly at the 2026 NAMM Show alongside Avid. After that, customers can place orders through ASG. For more information, or to inquire about availability, visit asgllc.com/nu-studio or nu.studio.
About Advanced Systems Group (ASG)
Advanced Systems Group (ASG) is a leading systems integrator and technology reseller serving the media, entertainment, and content production industries. ASG launched in 1997 and is headquartered in Emeryville, California. Today, ASG provides end-to-end solutions spanning system design, sales, installation, staffing, training, and long-term service support.
ASG brings more than 25 years of experience and a team of 350+ industry professionals. As a result, ASG partners with creators, broadcasters, studios, and enterprises to deliver best-in-class production environments across audio, video, broadcast, post-production, and immersive workflows. In 2024, ASG expanded its global footprint with the opening of a London office.
For more information, visit asgllc.com
About Nu•Studio
Nu·Studio is an adaptive studio systems company building the next generation of production environments for modern media creation. At its core, the Nu·Studio System treats the studio as “gear.” Accordingly, the platform uses a modular, reconfigurable approach to support the growing complexity of today’s music, film, streaming, and gaming workflows..
Nu·Studio was founded in 2024 and is headquartered in Bozeman, MT.
For more information, visit nu.studio
Media Contacts
Advanced Systems Group (ASG)
Name: Robin Hoffman
Title: President / Pipeline Communications
Email: robinhoffman@pipecomm.com
Phone: 917 763 8069
Nu·Studio
Name: Ben Wagner
Title: Marketing Lead
Email: ben@nu.studio